Big Problems = Big Opportunities = Big Results

Here’s why solving real problems pays off

Most people focus on selling products or services. But the real key to success?
Solving meaningful problems that actually matter to your clients

Here’s why this works:

1. Bigger problems mean bigger opportunities
   The higher the stakes, the greater the impact and the payoff
2. It sets you apart
   By solving niche, high-value challenges, you instantly outshine competitors offering cookie-cutter solutions
3. It builds credibility
   Clients and prospects trust problem-solvers, not product-pitchers

Focus on the transformation you provide:

✅ Solve the pain points others overlook
✅ Offer a clear, impactful solution
✅ Position yourself as the authority they trust

Steeds graag tot je dienst,

Patrick J.A. van Steenis, Ph.D.
CEO | van Steenis & Partners nv
Testing & Training your Leaders & Salesmen

Interim Sales & HR Directors
info@vansteenis.be
www.vansteenis.be

patrick@vansteenis.be
+32 498 666603